Why Coaching for Growth?
First, coaching is a calling. This calling is to spur growth in the lives of those we coach. From a spiritual vantage point, this is what God has called and equipped you to do.
Second, growth is the ultimate ROI. Clients want a return on their investment of time, money, and focus. They come to you for growth, in all its forms. If you want to be a coach who creates raving fans, you want growth to be the return on their investment.
Finally, growth is the necessary ingredient. What do we mean by this? We mean without growth, there can be no real, positive, lasting change or improvement in a person’s situation. Growth touches on everything important to the client, so we want to be dialed in, determined, and equipped to support client growth.