The Complete Guide to Growing a Coaching Practice
You're a called and capable coach who wants to make a real difference in the lives of your clients. But where are the clients?
This e-course teaches our comprehensive framework that will lead you to build a faithful and sustainable coaching practice. Through years of training and experience, we have built a proven framework that moves you from uncertainty to steady growth.
Don't let your calling fade in the fog of forced marketing and hustle. This guide will move you towards building a practice with confidence.
Instant Access
Once you enroll, you'll have immediate full access to the entire course.
10 C Framework
Learn the framework and begin to apply it step-by-step to watch your practice flourish.
Grow Your Practice
As you apply the framework, you'll begin building a coaching practice that grows naturally from who you are and who you’re called to serve.
Brian's framework on expanding spheres of influence made client acquisition actually tangible for me as a new coach. He took something that felt overwhelming and gave me a clear, practical roadmap. Years later, I still use it to identify my next growth opportunities.
- Tracy Asamoah
Your Instructor
Brian Miller, PCC
Brian coaches lots of leaders. With clarity and confidence, Brian’s clients lean into their strengths and become even more fruitful. Serving as President for Coach Approach Ministries, Brian now leads the charge in helping to bring CAM’s vision to reality through day-to-day execution and strategic direction. Looking to Jesus as his guide, Brian loves to train coaches who change individual lives and communities. He has been married for over 30 years to the love of his life, Danelle, and they have three wonderful children. They reside in Casey, IL.
Get Five Clients Right Now
What's included in the Complete Guide to Growing Your Coaching Practice?
The 10 C Framework
FOUNDATION - You need something solid to stand on.
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Christ – Align your coaching with the will of God and your deeper calling.
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Confidence – Lead with calm authority rooted in purpose, not pressure.
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Community – Surround yourself with like-minded people who help you grow.
FORMATION - This is where your practice begins to take shape.
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Context – Understand where your audience is starting and meet them there.
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Content – Create meaningful messages that build trust and awareness.
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Coaching – Demonstrate transformation through authentic experience.
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Cost – Communicate value with clarity and integrity.
FLOURISH - Now you're ready to grow beyond the basics.
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Conversations – Turn curiosity into a genuine connection.
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Champions – Activate allies who want to see you succeed.
- Consistency – Build momentum through steady, faithful presence.
Brian's framework lessens the overwhelm of launching a business by breaking the components down into bite-sized pieces. A course like this is a 'must-have' for any new business venture.
- Dr. Esther Edwards, DLd
When I first heard of the concept of Acts 1:8 applied to growing my coaching business, I thought it was interesting, but not really practical. What I've since learned is that this is EXACTLY how the Lord has opened doors for me to coach — first with those whom I know best and then gradually widening the circles of influence. Brian has a gift for teaching not only the concept but also HOW to apply it wherever you are in your coaching journey!
- Doug Grasso
Brian’s guidance gave me the tools and confidence to grow my coaching practice. His framework made the business side of coaching clear, practical, and achievable — and helped me book my first paying client.
- Jenn Fiduccia
Example Curriculum
- 4.0 Context - An Introduction to the Framework (Must Watch) (13:07)
- 4.1 Context (Jerusalem) - Start with People You Know (17:54)
- 4.2 Context (Judea) - Start Working Your Network (13:13)
- 4.3 Context (Samaria) - Learn how to Win Your Niche (16:19)
- 4.4 Context (Ends of the Earth) - Change the Way People Think (5:52)
- 4.5 AI Prompt for Jerusalem, Judea, Samaria, and the Ends of the Earth (5:48)
- 5.0 Content - Sell the Problem (37:50)
- 6. Coaching - Demonstrate transformation through authentic experience (34:58)
- 7. Cost - Communicate Value with clarity and integrity (30:33)
Bonus Content
Using AI Safely and Strategically in Your Coaching Practice
In today’s coaching world, the ability to use AI wisely is becoming an essential skill. Throughout the course, I’ll show you how to integrate AI tools like ChatGPT into each of the ten components of growing your coaching practice. You’ll see practical demonstrations, receive sample prompts, and learn exactly how to apply them to your coaching business — from marketing and content creation to client management and reflection.
But we won’t stop at the “how.” We’ll also explore the ethics and limits of AI, identifying where it can accelerate your work — and where it can quietly erode trust, creativity, or authenticity if used carelessly. My goal is to help you leverage AI as a thinking partner, not a crutch — to enhance your coaching presence, not replace it.
By the end of the course, you’ll walk away confident not only in your business strategy but also in your ability to use AI wisely and safely as part of a modern coaching practice.
Brian has an unmatched passion for galvanizing young coaches to confidently start a business with the right mindset about their niche, value, and pricing. He will give you the kick in the butt you need to face the sides of your coaching business you KNOW you'd rather avoid out of a heart to see you earn more than a livable wage in a fulfilling career!
- Cece Woo
FAQ
What will I learn?
This course helps coaches build their practice in a natural, sustainable way — starting with existing relationships, clarifying their message, and setting up systems that make every client feel cared for. It’s a faith-shaped, practical path to growing a business that fits who you are and who you’re called to serve.
How will I learn?
This course is taught via the Teachable platform — the world's leading platform for on-demand training. You'll have access to almost 30 video training modules as well as student notes and support documents.
Does this count for ICF?
While you will learn plenty of ICF-aligned coaching skills, this on-demand course does not meet the ICF's requirements for training that can be counted toward certification or recertification.
How long will I have access?
Once you enroll, you'll have ongoing access to the course. There's no time limit (or any kind of limit) on how often or how long you can continue to access the video sessions or any of the content.
What if I don't like the course?
We think you're going to love the course and get a lot of help from it. But if you don't, no worries. You have 14 days to ask for a refund, no questions asked
Starting and scaling a business are often the most daunting parts of being an entrepreneur. Brian's framework provides actionable steps that will drive you and your business forward. This is a must-take course for every coaching entrepreneur.
- Rebecca Quinn
Enroll in the eCourse and Start Building Your Practice Today.
Without a clear plan, most coaches drift — losing time, confidence, and heart. But when you follow a simple, faith-shaped framework, your practice starts to grow with ease and integrity. You find the right clients, serve with purpose, and finally see your calling turn into a sustainable business that blesses others.
Don’t stay stuck wondering where to start. Enroll today and begin building a coaching practice that grows naturally from who you are and who you’re called to serve.
